ShriVyshnavi Annush is the founder of A software engineer, she thought it would be great to have a single place to shop for curated, limited-edition accessories...Read More
Wearing a dress can make you feel very lady like. And Indian women can also look as stylish and sensational in a dress as anyone else...Read More
July 12, 2015
Born out of a gap in the market for trendy accessories, Shrivyshnavi Annush started, a new e-commerce platform that gives fashionistas a access to curated jewels..Read More
July 03, 2015
Pookaari Few products featured in the JFW MazinesRead More
Fashion wise, the biggest monsoon trends are all about carrying tote bags, colourful umbrellas, fun wellingtons, jolly flipflops and nice big ethnic jewellery...Read More
July 29, 2015
Summer vacations are coming to an end and it’s "Back to College" season now. College is an exciting phase where trying new trends and making new friends are foremost for everyone.Read More
June 17, 2015
An important reason for the style and design still flourishing could be thanks to Bharathanatyam where dancers have adorned themselves with traditional pieces of jewellery for centuries.Read More
June 11, 2015
This summer it’s all about Jewellery and me! If you have noticed, I have worked on and with many fashion jewellery, as well as high-end diamond jewellery brands under the series – Women and their Best Friend. Read More
June 08, 2015
Summer is the season to bring out your florals and whites and, of course, your collection of sunglasses. A great way to stay cool this summer is to wear shades. Read More
May 16, 2015
5 Jewellery Pieces Every Girl Must Get Her Hands On. The key to going from drab to fab is picking the right accessories. Here are the hottest pieces this summer.Read More
India has a myriad of fabrics and weaves to offer from every nook and corner of the land. There is a mention of the art of weaving in the Rig Veda. The oldest Indian fabric can be traced back to the Indus Valley civilization.Read More
April 25, 2015
Mrs. ShriVyshnavi Annush did her masters in Software Engineering in PSG College of Technology. She then managed wealth for her family and headed operations for their textile business for four years in a row!Read More
April 23, 2015
Vyshnavi Annush has curated the latest collection for the website. A software engineer, she incorporates her love for travel, timeless style and sharp sense of dressing in each collection. Read More
April 13, 2015
FLY HIGH product featured in abraxas fashion jewellery magazineRead More
Quirky accessories, stylish jewellery, hand-woven scarves, ethnic potlis… is a one stop shop. It caters to stylish women on the move, says ShriVyshnavi, the owner...Read More
March 29, 2015
Brainchild of software engineer-turned-entrepreneur, Shrivyshnavi Annush, Pookaari is an online store for curated fashion accessories. It is one-of-a-kind portal that showcases multi-designers under one roof...Read More
Do what you love and money will follow” is a popular phrase coined by American media proprietress, talk show host, producer and a philanthropist Oprah Gail Winfrey. Taking a leaf out of it...Read More
Shrivyshnavi Annush was always passionate about fashion and design. So after toying with the idea for a while, Shrivyshnavi decided to pursue her passion, which gave birth to Pookaari...Read More
March 10, 2015
Don’t believe us? Here are some looks to convince you! To illustrate our point, we’ve picked selected pieces from e-retailer – a fun mix of ethnic and quirky, these accessories have scored top marks on our style meter! .Read More
February 2015
The wedding season is about to begin. A great opportunity to wear saris for the numerous functions. But what about the blouse? Don’t we all remember our grandmothers obsessing...Read More
February 12, 2015
Some of my favourite established designers for blouses are Sabyasachi and Manish Malhotra. Sabya's blouses are a must-own in your wardrobe...Read More
February 08, 2015
Tassels You could work this trend in any way you desire. A heavily embroidered dupatta with tassel embellishments at the corners paired with a simple salwar kameez, is perfect for a pooja at home. Read More
January 04, 2015
The hottest party trends at the moment, are fringes and shimmer. Shimmer is glamorous and brings out the diva in you. A long gold lame maxi dress is sure to make you...Read More
December 26, 2014 has launched a dedicated e-tailing platform to showcase high-end fashion accessories collections. Fashion savvy shoppers can now log in to Pookari...Read More
December 19, 2014
It is December and there is a slight nip in the air, so you know winter has arrived. It is my favourite season with its misty mornings. Winter also means that I can bring out my scarves and stoles...Read More
December 12, 2014 a dedicated e-tailing platform will showcase Hi-End designer’s fashion accessories and exclusive new collections, the platform aims to work with different designers...Read More
November 29, 2014
Pookaari showcases curated collections of products ranging from designer jewellery, bags and scarves to accessories like iPad sleeves and umbrellas for a limited period. With branded collections from across the country...Read More
November 22, 2014 has announced the launch of a dedicated e-tailing platform to showcase the hi-end fashion accessories designer's exclusive new collections...Read More
November 06, 2014
Fashion enthusiasts now have a reason to rejoice as Pookari has launched its dedicatede-tailing platform, to showcase Hi-end fashion accessories, designer’s exclusive new collections
November 07, 2014 has announced the launch of a dedicated e-tailing platform to showcase exclusive hi-end accessories collections....Read More
November 07, 2014 has announced the launch of a dedicated e-tailing platform to showcase exclusive hi-end accessories collections....Read More
November 07, 2014
ShriVyshnavi Annush says "As a fashion accessories shopper, I realized that there is a dearth of access to curated handpicked, exclusive fashion accessories available all in one place in most cities...Read More
November 06, 2014
The startup platform aims to work with different designers from all over India, curate and showcase their fashion accessories from classic to edgy...Read More
November 06, 2014
Surukkupai is a small bag usually made out of fabric with drawstrings. This could easily be one of the oldest accessories in the South of India. The surukkupai culture they say began in Madurai.Read More
October 20, 2014
Khadi can be traced back to the 6th century AD. Khadi is a revolutionary fabric that we as Indians, will always associate with Gandhiji....Read More
October 01, 2014
SHRIVYSHNAVI ANNUSH spends considerable time trawling blogs to keep up-to-date on fashion trends. She shares her favourite finds. She like to think of myself as a fashion and design connoisseur...Read More
September 20, 2014
SHRIVYSHNAVI ANNUSH like to think of myself as a fashion and design connoisseur. Fashion, art and architecture appeal to me. Here are some blogs that I personally like/follow good things in life....Read More
September 19, 2014