The Gold Rush
The wedding season is in full swing, and one trend we can never get enough of in India is that of gold jewelry. Traditionally, the jewelry in the South of Indiausually consisted of solid gold styles with intricate design details and hangings linked together to create a look, which while ornate and grand, is at the same time quite delicate and full of movement. Bengali jewelry as well has a lot of solid gold pieces, usually round medallions that are held together with gold chains and are in some cases embellished lightly with pearls or other precious stones.
Towards the North of the country precious stone embellishments and Jarau styles are more popular but even there many people prefer to buy solid gold pieces as they have a certain old school charm to them. When seen in terms of an investment, gold jewelry has its advantages as well.
The resale value of piece of jewelry is significantly higher if it does not have any stone embellishments in it. Therefore it is often considered a wiser investment especially in terms of being given as part of a dowry.
However keeping that aside, more and more people are wearing gold plated jewelry and trendier styles especially in terms of making a personal style statement these days. Even internationally, chunky gold neckpieces, cuffs and earrings are all the rage. Fashion houses such as Gucci and Roberto Cavalli have showcased collections containing glamorous eighties inspired gold jewelry, which brings to mind an image of the every glamorous Joan Collins from the television series “Dynasty”.
There are multiple ways to sport this trend. You can go the traditional route and wear a solid gold set of jewelry to add a royal charm to your outfit. Teaming chunky indo-western pieces with a plain or embellished sari also creates an instantly classy and chic appeal, helping you stand out in a crowd. Multiple pieces can be layered to create a rich and more opulent feel, like the subject of a Raja Ravi Verma painting. As opposed to that you can go for a subtler look by wearing one striking statement piece and keeping the rest of your makeup and jewelry minimalistic. My personal favorite way of wearing this trend is to wear solid gold pieces apart from the typical necklace or earring. Haathphools, naths, anklets and headpieces are all a great way to sport solid gold pieces, and they don’t necessarily have to be pure gold as well. More and more designers are coming up with trendy styles in gold plating which give a rich and expensive look without costing the earth.
We at Pookari have many designers showcasing collections with solid gold pieces. Preeti Mohan and Divya Chugh’s jewelry have beautiful traditional styles, which will add panache to any ensemble you choose to wear. To go a more modern route, adorn yourself in exquisite and bold warrior inspired chunky gold pieces by Malleka. For a more delicate look, drape yourself with a waterfall gold chain necklace by Raya. However you choose to wear it, keep in mind that the solid gold jewelry trend is must to add to your collection in 2016.